Sina was born and raised in Shiraz, which certainly
sounds
classier than being born and raised in VB or Toohey’s
New.
Of course, Sina is referring to the city of Shiraz, the
cultural capital of Iran, where he was somewhat of a
sporting prodigy. Now that Sina lives in the sporting
capital of Australia, we think he’ll feel right at home.
Justin Caddeo
Creative Director
Justin once wanted to be an F1 driver. That didn’t
eventuate, but since then he has created an impressive
body of work; much of it, to be fair, thanks to countless
hours in the gym. A fear of skydiving hasn’t held back
Juzzie’s dream to be an Olympic diver, but little slows
him down when there’s a chance to take off his top.
Joe Cornetta
Director
Joe’s favourite city is New York, he speaks fluent Italian
and his father-in-law was a tailor to Hollywood leading
men Gregory Peck, Tony Curtis and Burt Lancaster.
But that’s about as civilised as Joe gets, with weekends
finding him cheering on Collingwood with all the class
of an angry criminal.
Fady Hachem
Principal Director
As a dedicated martini lover and Aston Martin driver,
Fady is certain it’s only the lack of a full head of hair
that holds him back from being the next James Bond.
Fady has an irrational fear of retirement but if ever he
does ride off into the sunset, it’ll be to the tunes of
Whitney Houston.
Fleur Optekamp
Associate
Despite having a French name, Fleur has pulled off
the miraculous feat of living pretty much everywhere
except for France. Having resided in far-flung places
including Guam, Malaysia, America, Germany and the
Middle East, you’d reckon her calling would be
international diplomacy rather than interior design.
Fleur bookends each day with bushwalking at sunrise
and moonwalking at night underneath her very own disco ball.
Sina Artin
Associate
Emil Peric
Associate
In a past life, Emil played drums in a heavy rock band
so it’s little wonder the skill he most wishes he had is to
play guitar. Emil is semi-fluent in Croatian with a talent
for impersonations, but it’s not known if he has ever
combined the two. Hit maker Gotye was somebody that
he used to know.
Donna Fletcher
Associate
While other kids were riding BMX bikes and playing Donkey
Kong, Donna was being dragged around display homes by her
real estate agent father, leading to her early
appreciation
of interior design. Donna has a deep devotion to pop star
Prince and can’t promise that her design palette won’t
occasionally feature liberal splashes of purple. She also
loves a good dad joke. Hey, Donna: how do you warm up a
room
after it’s been painted? Give it another coat.
Zack Bok
Associate
A Korean-born Australian, Zack enjoys playing with his
cats,
cooking for friends and chainsawing the heck out of
overgrown gardens. It’s rumoured he changed career from
chef
to interior designer because his love of scarves and
bowties
didn’t go down too well in the kitchen. Culturally
speaking,
Zack embraces everything from Satie and Bruch to Kath and
Kim. Which is, well, noice … different … unusual.
Shaped by stories
A great story
is one that is
well told.
It will usually contain elements of drama and levity. Details, both subtle and significant, will be teased out as the narrative unfolds. As a means of gaining wisdom, sharing experiences and conveying ideas, story telling has been a central characteristic of every single race, culture and religion since the dawn of humanity.
Our stories define us. And we never cease being interested in the stories around us: those of our families, our friends, and our community. Stories are the glue that connect us.
Good brands have stories, too. Stories that help create understanding and generate belief, ultimately occupying a place in the mind of a customer. A good brand knows this, and its custodians are forever adding to its story in an effort to make it ever more compelling and relatable.
At Hachem, we hold stories — our ability to recognise, add to and tell them — as our most precious asset. It is what sets us apart from our competitors. While they are merely builders, designers and architects, we are something much richer.
Fady Hachem
Principal Director
As founder of the company Fady Hachem’s ethos has been to advance his practice by cross studying disciplines of Architecture, Interiors and Branding, to bring to his clients a complete solution. His approach is founded by extensive research and derived from years of experience within the design industry. Often regarded as the Baz Luhrmann of the design & architecture industry, Fady energizes his team to deliver world class solutions.
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Joe Cornetta
Director
Joe is a partner at Hachem, and he has made a vital
contribution to Australian residential architecture across 30
years of practice. With works to his credit in excess of $1b in
value, Joe has been involved in more than 800 residential
developments.
In addition, he has had deep exposure to the
infrastructure sector and is renowned for his expertise in
business strategy and client liaison.
Justin Caddeo
Creative Director
With more than 20 years' high-level advertising and design experience, Justin is a director and design leader at Hachem. He has created landmark work for a wide variety of commercial and hospitality projects and is known for his ability to amplify brand values with sophisticated visual treatments. Justin has a passion for leading start-ups through the often-complex brand development process.
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Wookie Park
Director Singapore
Director of Hachem’s office in Singapore, Wookie’s career is marked by extensive travel across the globe. With leading design roles in high profile projects throughout Asia and the Middle East, including Sheraton Manila, Mondrian Hotel Singapore, W Dubai and JAAN by Kirk Westaway at the Stamford Singapore, as well as diverse assignments in China, Vietnam and Macau. Wookie studied and worked in the United Kingdom and has lived and worked in Singapore since 2010.
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Emil Peric
Associate
A design leader at Hachem, Emil is a registered architect with impressive credentials in the large residential and hospitality spheres. Underlining his assiduity for detail is Emil's noted expertise in contract administration. He holds both a Bachelor of Arts - Architecture from Deakin University and a Bachelor of Architecture (Honours) from Deakin University.
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Fleur Optekamp
Associate
Dedicated and diligent, Fleur transforms concepts into design with flair and artistry. She has more than 15 years of local and international experience and has amassed an impressive portfolio of high-end hospitality, residential and commercial projects to the value of more than $1b. Fleur holds a Bachelor of Science, Interior Design, and has worked in New York, Sydney and Melbourne with iconic international brands.
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Sina Artin
Associate
A registered architect, Sina has been part of the industry since 2007. Sina has worked on high profile projects in Australia and the Middle East, including residential, hospitality and commercial developments. Sina holds a Master of Architecture degree and boasts past work for international brands Hyundai and Peugeot.
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Donna Fletcher
Associate
Cultured and sophisticated, Donna’s worldwide encounters bring a wealth of knowledge and experience to Hachem. With more than 15 years’ experience in interior and FF&E design and management, her early career began in Queensland, then took her to Vietnam, Hong Kong and back to Australia. Achievements include sole FF&E Designer for Mandarin Oriental Spa in Shenzchen China, Zaha Hadid Hotel in Nanging China and W Hotel in Melbourne.
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Zack Bok
Associate
An interior designer of a decade’s standing, Zack has worked on projects in the retail, luxury automobile, high-end residential and hotel spaces. In his time at Hachem, Zack has been the project lead on W Hotel Sentosa, Playford Hotel and Park Hyatt, while also making significant contributions to W Hotel Melbourne and Holiday Inn. A perfectionist, Zack is highly valued for his attention to detail and project coordination with builders and clients.
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